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Eco fashion: The Green Closet


Lo sviluppo sostenibile esiste anche nel mondo glamour della moda. Direttamente dalla Fashion Week di Milano, ecco le testimonianze di alcuni British designer, investitori, nonché il console britannico, che raccontano come anche il guardaroba può essere “verde” grazie a un trattamento ragionevole e adeguato di animali e materiali. By Mark Worden - LANGUAGE LEVEL C1 (ADVANCED)

Valerie Goode (Standard British accent)

Hi, my name is Valerie and I’m the Creative Managing Director and Founder of Kitty Ferreira UK. And we’re here today as part of the Green Closet. The UKTI and Pitti Immagine has kindly invited the brand to represent British sustainable fashion for the next four days and we’re really excited to be here. So the brand is based on sustainable values. I myself as a designer over the last 10 to 12 years, and I… I worked out in China as a senior designer and I witnessed a lot of pollution out there and it was… this… this was the catalyst for becoming a sustainable brand. It’s also based on my grandmother’s lifestyle back in the… in the Caribbean. It’s named after my… my late grandmother, and she lived a very natural lifestyle, so she would grow her own fruits and vegetables and she would, you know, go to the market and buy her own chicken and… and goat, and when it came time to… my grandfather would, you know, kill it to feed the family, and… and all of these every natural ways of living are elements that I’ve tried to bring into the collection, so we eco dye the silks with natural materials such as pomegranate and onion skins, and all other fabrics are upcycled, and it’s all made in the UK.

Nicola Bolton (Standard British accent)

The UK fashion industry is worth about £37 billion to us in the UK, so it really under… helps to underpin the economy, and we employ about a million people across the whole of the fashion industry, and we have some great design, great creativity, and it’s really important for us to get that out around the world and let other people see how exciting the talent is that we’re growing in Britain.

Alison Baker (Australian accent)

My product is a… is an entirely sustainable product. Alpaca fibre is the byproduct of British alpaca, who are reared in… in small flocks in small holdings across the UK. They’re a low-impact grazer. That means the way they feed does not destroy the... the pasture on which they’re grazing, and they’re also a soft-hoofed animal, which means that they don’t… they don’t tear up the soil like other animals possibly do. The animals are… are reared non-intensively, they’re very well-cared for, they get vaccinated every year, they get mineral supplements, if needed, and if it’s raining, they can go and sit in a shed! So they’re really quite… quite pampered creatures in the UK, and the production of… of their fibre incurs no air miles, my fibres are processed in the South of England, and then it’s transported up to Scotland, where it’s knitted up into beautiful knitwear in a… in a small family-run factory.

Julia Gash (Standard British accent)

Nottingham is a very creative city and I… it’s also a city of strong women because the history of Nottingham is textiles and fashion and lace, so a lot of women were employed in the textile industry, and certainly on my mum’s side, you know, she… she used to work in a hosiery factory sewing seams and stockings when she was a young woman, and my dad was a printer, so I was brought up in a print factory and, you know, print has always with me, I always say I’ve got ink in my veins, not… not blood! And certainly Nottingham is a creative hub for that reason, there’s a lot of creativity around because of the type of industries that… that exist, so, yeah, I’m from Nottingham, but I… I live in Sheffield and have done for 25 years, and that’s a… that’s a hard, you know, grim Northern industrial city, and we have an eco print factory there, so we take young guys out of long-term unemployment and train them to become master printers, so they’re printing for the likes of, you know, some of the big blue chip brands chip brands around the world, which is… which is really strong and good.

Tim Flear (Standard British accent)

Well, from a UK side, we’re hugely enthusiastic, not least because the Expo authorities are predicting around 700,000 UK visitors to Milan to visit Expo. We’ve got a fantastic pavilion project, I visited there yesterday, it’s looking wonderful, it’s… it’s an art object in itself, but also we’ve got a very serious business programme that we’ve launched which will run alongside that Expo participation. We’re looking to create a billion pounds worth of additional value for the UK economy through our commercial efforts in Italy

(The interviewees were talking to Mark Worden)


SPEAK UP EXPLAINS

UKTI sta per UK Trade and Investment.

Upcycled. Reclicato creativamente. Upcycling è l’arte di prendere vecchi prodotti e materiali e trasformarli in nuovi prodotti e materiali .

Blue chip brands. Brand di altissima qualità. Deriva dal mondo del poker. I blue chip, i gettoni blu, sono le fiches con il valore più alto. Si usa il termine blue chip principalmente nella borsa.